![]() ![]() the unveiling of the next generation of Final Cut Pro. We’re all waiting to take our seats to see what everyone at NAB 2011 has been talking about for the past couple of days. There is a crowd growing outside of the conference room of the Final Cut Pro User Group Supermeet right now. And an Apple without computers is a sad thought.This will be a live blog feed – with the newest updates at the bottom. I am just concerned that all signs are pushing towards an Apple that exists primarily to produce things for the computer user and not the computers themselves. I admit, I would miss the computer envy if it wasn’t there. Apple every year will give me something new to drool over. They need to market the G5 to professionals who require it.īut I know this will not happen, Apple will continue to make amazing computers. Well, to the average home user, what does that mean? According to Apple, powerful enough to blow a hole in the side of your house. Instead, they advertise the G5 as powerful. I just think they don’t give proper attention to marketing each model to their appropriate audience. I don’t buy the idea that Apple computers are too expensive either. If not, they are going to niche themselves out of the profitable demographic. Need I say anymore than “Newton”? They should slow down in upgrading processors and operating systems and let the general public, (when I say general public I mean the average home user not graphics, printing, and production professionals) catch up to them. Apple is getting too far ahead of their time again. Sure, I would love the speed of the G5, especially when opening a 900MB Photoshop file, but before the G5, I thought I had it pretty good with my dual-G4. ![]() So why should Apple waste R&D time and resources developing computers like the G5 which for anyone except the movie industry is way faster and powerful then we really need. ![]() With the introduction of the mini-pods, they are proving once again that they are readily willing to continue updating the iPod line as they see fit. This is demonstrated by the release of iTunes for Windows and AOL. With the media blitz of iPod-only advertisement, it seems that Apple would rather hook people to one of their products than all. It only makes sense to go with the “hot hand”. Can you blame them? The iPod is hugely successful. It seems these days that Apple cares more about the iPod than anything else. After the announcement of this change, Apple’s stock (AAPL) tripled in value. He compared the critical comments towards the look of the new G5 computers as being like, “someone telling him his kid was ugly.” He also cited the difficulty in training Apple Store staff in the details of computers was becoming too much of a burden. Steve Jobs, CEO of Apple stated in a recent interview that only a few factors contributed to this decision. In addition, Apple has announced that they will continue to produce the iSight in an act of blatant stubbornness, despite the criticism that Apple is ahead of their time with the revolutionary product. This announcement comes with an initiative to full dedication towards producing the popular iPod as well software in their iLife suite of programs including the iTunes program, which includes the hugely successful iTunes Music Store feature. This will include the end of production for the G5, iMac, eMac, iBook, and Powerbook product lines. Cupertino, CA: A spokesperson for Apple has confirmed that indeed, as of the end of 2004, Apple Computers will stop production on all computers.
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